OTT. What a village, what a city, what a child, what old age… In two years, OTT platforms have taken that place in people’s lives that now you get up whenever you want, you just pick up the phone and make a series according to your opinion. , start watching shows and movies. OTT has made it so easy for people to entertain that the movie theaters are now silent.
Alam is that people no longer want to go to cinemas to see a film, but expect that “a person will see when it comes out.”on any OTT platform.” Because of this, the films of many big stars were heavily played on the big screen and it was as if the band was playing at the box office. But now the question arises, what is the word OTT, which has dissolved like water in everyday life of people? And how is this business going? So, today let’s tell you in simple terms what kind of OTT ball is.
What is OTT?
First of all, let me tell you that the full form of OTT is “Over-the-Top”, a platform that allows you to watch all kinds of movies, series and shows on your phone with some other platforms. provides. From romance, thriller and action, you get all kinds of content across different OTT platforms. There are OTT platforms where you have to pay to view content, and somewhere you get content for free. Yes, but in order to watch anything on the OTT platform, your phone must have internet access.
How did it all start… when did you come to India?
The OTT platform was first launched in America. Gradually, he took root in India and has now become a part of people’s lives. The OTT platform was launched in India in 2008 and credit goes to Reliance Entertainment. The first Bigflix OTT platform was launched in India by Reliance Entertainment. Following this, in 2010, Digivive launched an OTT mobile app called NEXG TV that allowed you to watch TV along with video on demand. There are now many types of OTT platforms launched in India such as Netflix, Voot, Disney Plus Hotstar, Zee5, Amazon Prime Video, Alt Balaji, etc.
How will the business develop in OTT…?
Now you must be thinking that ticket money goes to movie theaters, money is given by the production house to release films, and more… but what about OTT platforms? So let us also tell you this. The OTT platform works in three ways. TVOD, i.e. transactional video on demand, SVOD, i.e. subscription video on demand, and AVOD promotional video on demand.
TVOD means that when a user downloads something from the platform, they have to pay for it. Every time you download, you have to pay money, that is, a transaction occurs. Then comes SVOD, in which the user pays once per month or several days (according to the plan) and watches their favorite content for a month. AVOD, while the user does not need to pay, but while watching the content, many times there are auxiliary tools that you cannot miss. OTT platforms also pay for these funds. OTT platforms earn a lot from these ads. So this is how OTT platforms make their money.