What started out as a simple video conferencing platform has evolved into a complete unified communications interface with new features being announced regularly. Zoom now offers a variety of experiences such as a digital whiteboard, optional built-in contact center, Zoom Phone, webinars, and more. The Zoom apps further enhance this by allowing users to connect to third-party apps and features available in the online store.
What is the Zoom App Store?
The Zoom App Store is an online portal where users can download third-party integrations that enhance the functionality of Zoom. The company launched this feature at Zoomtopia 2018 and enhanced it in 2021 with the introduction of Zoom apps that directly embed third-party app user interfaces into Zoom meetings. This transforms the virtual meeting experience as users don’t have to open multiple windows to access different tools in the middle of a discussion.
Users can run up to 1500 applications in the Zoom interface. In July 2022, Zoom announced that the apps will now be available for webinars and downloads from the app marketplace.
Key Features of the Zoom App Store
The Zoom App Marketplace is a separate website from the main online portal. It is available on the marketplace.zoom.us domain and is accessible from all major web browsers. Its key features include:
Organization by Category
Zoom apps are categorized under 15+ categories and some of them may overlap. Some of the main categories include analytics, collaboration, CRM, and games, and there are also industry categories like HR, government, financial services, e-commerce, etc.
At any time, Zoom may highlight certain applications that are new or of current interest. They are available in a dedicated section on the Zoom app marketplace, which may include subsections such as Conversational AI, Must Try, etc.
Various types of applications
Users can download and install three types of Zoom apps from the store:
- Pure gaming applications that embed third party user interfaces into Zoom meetings
- Third Party Integrations that work with Zoom meetings, webinars, phone and other services
- Bots designed for meetings and chat in Zoom
Once you select the desired application type, users will filter their marketplace search results accordingly.
Applications for various Zoom products
The Zoom App Marketplace currently offers solutions for five Zoom’sZoom products: Meetings, Webinars, Rooms, Phone, and Chat. Over time, additional applications may be launched, such as applications for Zoom Contact Center. Some apps may support multiple Zoom services. For example, Google Workspace works with Zoom Meetings, Phone, and Chat.
The Zoom app marketplace also acts as a gateway to the developer platform. You can sign in to the developer platform, view the documentation, read the developer blog section, and view the community forum from the marketplace. In addition, under each listing of applications on the market, there is a corresponding documentation for developers.
The Zoom App Store allows you to segregate app downloads according to your role, i.e. regular users or administrators. Admin apps help you perform IT-related tasks such as provisioning user accounts, managing Zoom recordings, setting up webhooks, and more.
Admin apps are also suitable for sensitive data access cases, such as handling CRM data.
App cards are how the Zoom app store displays the list. The card will contain the name of the app, the name of the publisher, a brief description of what the app does, and the Zoom product it supports. This simplifies market navigation and helps you select the right application or integration.
How to use the Zoom app store?
The Zoom marketplace is easy to use:
- Visit the market from your desktop.
- Before browsing and comparing options, visit the category list on the left. Narrow down the list of categories you want to prioritize based on the majority of your Zoom calls. You may want to install a few select apps before going full throttle.
- If the categories available for selection seem too complicated for you, apply the filters available to you right below the list of categories. This will further help you narrow down your relevant options.
- After you compare apps in a category, make sure you spend enough time researching features and user reviews. Also, remember that not all apps may be free. Instead, while the integration may be free, you may need to subscribe to the original product or subscribe to free versions and trials. This can become important if you frequently have Zoom support meetings that involve complex discussions and collaboration; users don’t want to discover feature restrictions or usage restrictions in the middle of a conversation.
- Before downloading, make sure that the application meets the data security requirements and the requirements of your organization.
Benefits of the Zoom App Store
As collaboration providers expand their ecosystems and strive for greater interoperability, application markets are taking center stage in their value proposition. That’s why the Zoom app marketplace offers the following benefits:
- Reduces duplication of effort – Companies that need to integrate with third party tools can view the market before building their connectors.
- Attracts new perspectives “Those who are considering adopting Zoom can study the market to understand what Zoom is capable of.
- Mobilizes developers – Developers can use the App SDK to create new integrations and publish them directly to the Zoom App Marketplace.
- Provides flexibility – Marketplace allows users to customize their experience (without development effort), turning Zoom into a more personalized platform.
For this reason, Zoom launched a $100 million app fund last year, expanding its market reach even further.
Regardless of the frequency and nature of your work calls and Zoom meetings, users should definitely visit the Zoom App Market. It can turn online and hybrid interactions into highly effective and engaging experiences without requiring you to give up the comfort of your preferred work environment.